Simple Customer Retention ideas using personalisation

All marketers have heard the quote “it’s cheaper to keep existing customers than acquire new ones”,
but why do we still focus on getting new customers?

Maybe we think customer retention will naturally ensue as we have a great product or service. And while this might be the case,
sooner or later, your customers will feel that you don’t care about them, and then they will leave.

Having an effective customer retention program is essential, especially with GDPR looming. A personalised customer retention
program gives you the ability to build stronger relationships and create loyalty while targeting existing customers who are more likely to buy.

By leveraging their behavioural data, taking into account their buying habits, and personalised product recommendations, you are further strengthening the relationship between your business and your customers and showing that you do in fact care.

Here are few tactical ideas to get you started;

  • Make your communication personalised and relevant.
  • Offer personalised product recommendation.
  • Use location based personalisation.
  • Target customers with personalised special offers, coupon, etc.
  • Leverage behavioural data

 

So why Print and not Email?

Well for one reason, The General Data Protection Regulation (GDPR). Not all marketers will earn their customers  ‘consent’ to receive Emails. And communicating to customers by mail – whether sending an account statement or a marketing promotion – is designated by law as being in the 'legitimate interest' of the company and customer, so says the Royal Mail.

Another reason to choose print, it's tangible, influential, valued, trusted and whats more a preferred channel in some demographics. I prefer to receive a personal greeting card over an ecard; I prefer a hand written personal thank you card over an email, I prefer a printed magazine to read at my leisure away from a screen. But that’s the whole point, we are all different, and some people prefer print!

 

It's not that easy; I hear you say!

Customers have come to expect a level of personalisation and relevancy from every channel, but it's not that easy integrating data from different technologies or departments, not even mentioning time and resource. But that's where Prime comes in; we hear this all the time from our customers. And we solve all of our customers pains using a combination of our integrated solutions and experience. It's easier than you think. 

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Lets start a new campaign together!